When Kobe Bryant was 15 years old, he introduced himself to the basketball community by demonstrating that he had the “It Factor.” Only a handful of superstar athletes have the charisma to match their physical skills, and in this Quick Hitter, Kobe’s biographer Roland Lazenby tells the story of how the 15 year old showed a very influential sneaker executive that he had the grit and the “IT.” Be sure to subscribe to the channel, follow @purehoopsmedia on social and visit www.purehoopsmedia.com for their library of shows featuring stellar guests, deep dive story telling and unique basketball analysis.