Jared Eummer & Ashton Keys of “Athlytic” are at the forefront when it comes to helping student athletes to monetize their names, likenesses, and images. They explain to Monica McNutt how the process, which begins on July 1st will work. Be sure to subscribe to the channel, follow @purehoopsmedia on social and visit www.purehoopsmedia.com for their library of shows featuring stellar guests, deep dive story telling and unique basketball analysis.